Pokémon Go isn’t the only service to have bridged the digital and physical worlds using this technology. But, like many popular apps one critical technology has been utilised – location. Mobile bridges the gap between physical and digital, acting as our constant companion and the most versatile communication channel. Now all grown-up and mobile-savvy, these consumers are demonstrating the immense appetite for fully merged offline and online experiences via mobile.
Pokémon Go has managed to successfully tap into an entire demographic that grew up with its old school card game format. So, what can brands learn from this latest online craze? Users are spending an average of 43 minutes per day on the app, more than WhatsApp and Snapchat, with the number of daily active users already surpassing of services like Twitter and Tinder. on July 6th, the game uses a player’s mobile GPS to show a virtual version of their world populated with Pokémon characters in different places at different times.īy gamifying our location in the real world, in real time, Pokémon Go has taken the internet by storm. Now, instead of trading cards, twenty-somethings are running around the world catching characters in the augmented reality game Pokémon Go. *This article was first posted on Campaign ( )įor millennials, Pokémon was a huge part of growing up in the 90s.
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